Upgrade Opportunities
A/B Split Subject Line Only
A/B Split Creative and Subject Line
Email personalization, including subject line and/or email body copy personalization
Gated Page to collect email addresses
PR Custom Email
Totally Custom. Totally Your Way. Exclusive To You.
You provide the copy. You provide the images. The PR Custom Email allows you to send a message to the rail industry exactly the way you want it!
The PR Custom Email also allows you to digitize your existing Problem Solvers Ad, Top Executives on the Marketplace Ad, or Print Ad and have it emailed to our digital subscribers. Your message will be seen by our 25,000 print readers in addition to a customized digital subscriber list for your blast.
Features:
Reporting
You will receive a report with the names, titles, companies and street addresses where we have them for recipients who click on your content links.
Circulation:
Whether it's 10,000, 15,000 or 20,000 (more tiers available up to a max of 45,000), you determine what circulation size works for your campaign.
Some things to Note:
- Maximum number of 6 links per email. Click tracking on links, provided by publication, are not tracked separately. There is one tracking entry per email.
- A proof will be sent to you prior to the email mailing out.
- We recommend using all https (secure) links for all images, resources and outbound links in your email code.
Submission
Please upload your digital file here - https://tradepress.com/uploads/file/.
HTML files will get blocked if sent over email.
If you have any issues or questions, please reach out to clientservices@tradepress.com
If you'd like to email your materials to clientservices@tradepress.com please be aware that we only accept the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)
Be sure to indicate in the email the materials are for a PR Custom Email ad and indicate your company name.
Targeted Email
You can send your message to an extremely targeted subset of our overall digital subscriber base. Targeted emails can be sent using specific parameters such as type of company, title, geographic area, and behavior.
Tell us who you'd like to target and we'll provide a targeted list of rail professionals based on your specific parameters. We'll then send your message to this subset in order to hone in and make your marketing campaign count.
Targeted Direct Email Specs
Supply your own email HTML If supplying your own HTML, have the email designed to be 600 pixels wide or less (PDF files are not accepted.) Email layouts containing 350 - 500 words perform best. (Hosted images and "in line style" is required) Emails should be set up for responsive design. A proof will be sent to you prior to the email blast for your sign off and approval.
Or have our team setup you email creative: See our creative setup and design policies.
Also provide a subject line with a maximum of 50 characters, including spaces and punctuation (Cannot include any special characters, emojis or ™, ®, ©).
Reporting
You will receive a report with the names, titles, companies and street addresses where we have them for recipients who click on your content links.
Submission
Please upload your digital file here - https://tradepress.com/uploads/file/
HTML files will get blocked if sent over email.
If you have any issues or questions, please reach out to clientservices@tradepress.com
If you'd like to email your materials to clientservices@tradepress.com please be aware that we only accept the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)
Be sure to indicate in the email the materials are for a Targeted Direct Email and indicate your company name.
Sponsored Content Email
Put the power of our exclusive editorial content to work for you with a Sponsored Content Email. Our experienced editorial team has already crafted enticing articles that are sure to pique the interest of readers with purchasing power. You get to handpick the perfect contextual content for your brand to be a part of, ensuring maximum relevance and engagement with potential customers.
It's easy. All you have to do is send us your text, images and your landing page URL. We take care of everything else, assembling an attention-grabbing email ad that follows best practices, tailored to your specific needs.
When you send out your ad to our targeted audience, your brand will enjoy unparalleled visibility, as it will be seen by every single person who opens the email. Plus, with no competition from other brands, your message will stand out and make a lasting impression on potential buyers.
Customize Your Blast Size To Meet Your Goal:
Choose a circulation size to meet your needs in 1,000 increments.
Targeted Direct Email Specs
Supply your own email HTML If supplying your own HTML, have the email designed to be 600 pixels wide or less (PDF files are not accepted.) Email layouts containing 350 - 500 words perform best. (Hosted images and "in line style" is required) Emails should be set up for responsive design. A proof will be sent to you prior to the email blast for your sign off and approval.
Or have our team setup you email creative: See our creative setup and design policies.
Also provide a subject line with a maximum of 50 characters, including spaces and punctuation (Cannot include any special characters, emojis or ™, ®, ©).
Reporting
You will receive a report with the names, titles, companies and street addresses where we have them for recipients who click on your content links.
Submission
Please upload your digital file here - https://tradepress.com/uploads/file/
HTML files will get blocked if sent over email.
If you have any issues or questions, please reach out to clientservices@tradepress.com
If you'd like to email your materials to clientservices@tradepress.com please be aware that we only accept the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)
Be sure to indicate in the email the materials are for a Targeted Direct Email and indicate your company name.
White Papers Email
The rail industry values white papers highly as educational resources: deep dives on topics that every rail professional needs to know. Position your organization as a knowledge partner by putting your white paper in rail professionals' inboxes and engage them on a level that isn't attainable through any other means.
Some white papers have generated 500-plus leads
Reporting
You will receive a report with the names, titles, companies and street addresses where we have them for recipients who click on your content links.
Circulation:
Whether it's 10,000, 15,000 or 20,000 (more tiers available up to a max of 45,000), you determine what circulation size works for your campaign.
Show that your firm is a thought leader in the industry by sending your white papers electronically to rail professionals who are looking for valuable content from Progressive Railroading, the industry's leading media outlet.
Submission
Please upload your digital file here - https://tradepress.com/uploads/file/
If you have any issues or questions, please reach out to clientservices@tradepress.com
If you'd like to email your materials to clientservices@tradepress.com please be aware that we only accept the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)
Be sure to indicate in the email the materials are for a White Paper Email and indicate your company name.
Trade Show Express Email
Ensure attendees find your booth at your next trade show
You didn't become an exhibitor at a trade show to stand around an empty booth, checking your email on your phone. You're there to meet with people face to face! Be the busiest booth at the show by sending a Progressive Railroading Trade Show Express email. Let attendees know where your booth is located, what products or services you're offering at the show and make appointments online. Enjoy a powerful impact to the targeted audience with your custom messaging.
Reporting
You will receive a report with email opens and clicks.
Circulation: 25,000
Upgrade Opportunities
A/B Split Subject Line Only
A/B Split Creative and Subject Line
Email personalization, including subject line and/or
email body copy personalization
Submission
Please upload your digital file here - https://tradepress.com/uploads/file/
If you have any issues or questions, please reach out to clientservices@tradepress.com
If you'd like to email your materials to clientservices@tradepress.com please be aware that we only accept the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)
Be sure to indicate in the email the materials are for a Product Express and indicate your company name.