Email

Upgrade Opportunities

A/B Split Subject Line Only

A/B Split Creative and Subject Line

Email personalization, including subject line and/or email body copy personalization

Gated Page to collect email addresses

PR Custom Email

Totally Custom. Totally Your Way. Exclusive To You.

The PR Custom Email allows you to digitize your Problem Solvers Ad, Top Executives on the Marketplace Ad, or Print Ad and have it emailed to our digital subscribers. Your message will be seen by our 25,000 print readers in addition to a customized digital subscriber list for your blast.

Features:

Reporting

You will receive a report with the names, titles, companies and street addresses where we have them for recipients who click on your content links.

Circulation:

Whether it's 10,000, 15,000 or 20,000 (more tiers available up to a max of 45,000), you determine what circulation size works for your campaign.

Some things to Note:
  • Maximum number of 6 links per email. Click tracking on links, provided by publication, are not tracked separately. There is one tracking entry per email.
  • A proof will be sent to you prior to the email mailing out.
  • We recommend using all https (secure) links for all images, resources and outbound links in your email code.

Custom Email Specs

Supply your own email HTML If supplying your own HTML, have the email designed to be 600 pixels wide or less (PDF files are not accepted.) Email layouts containing 350 - 500 words perform best. (Hosted images and "in line style" is required) Emails should be set up for responsive design. A proof will be sent to you prior to the email blast for your sign off and approval.

Or have our team setup you email creative: See our creative setup and design policies.

Submission

E-mail materials to clientservices@tradepress.com. Be sure to indicate in the email the materials are for a PR Custom Email ad and indicate your company name.

Targeted Email

You can send your message to an extremely targeted subset of our overall digital subscriber base. Targeted emails can be sent using specific parameters such as type of company, title, geographic area, and behavior.

Tell us who you'd like to target and we'll provide a targeted list of rail professionals based on your specific parameters. We'll then send your message to this subset in order to hone in and make your marketing campaign count.

Targeted Direct Email Specs

Supply your own email HTML If supplying your own HTML, have the email designed to be 600 pixels wide or less (PDF files are not accepted.) Email layouts containing 350 - 500 words perform best. (Hosted images and "in line style" is required) Emails should be set up for responsive design. A proof will be sent to you prior to the email blast for your sign off and approval.

Or have our team setup you email creative: See our creative setup and design policies.

Reporting

You will receive a report with the names, titles, companies and street addresses where we have them for recipients who click on your content links.

Submission:

E-mail materials to clientservices@tradepress.com.

Be sure to indicate in the email the materials are for a Targeted Direct Email and indicate your company name.

White Papers Email

The rail industry values white papers highly as educational resources: deep dives on topics that every rail professional needs to know. Position your organization as a knowledge partner by putting your white paper in rail professionals' inboxes and engage them on a level that isn't attainable through any other means.

Some white papers have generated 500-plus leads

Reporting

You will receive a report with the names, titles, companies and street addresses where we have them for recipients who click on your content links.

Circulation:

Whether it's 10,000, 15,000 or 20,000 (more tiers available up to a max of 45,000), you determine what circulation size works for your campaign.

Show that your firm is a thought leader in the industry by sending your white papers electronically to rail professionals who are looking for valuable content from Progressive Railroading, the industry's leading media outlet.

Mechanical Specifications

Send us a PDF of the white paper, an email subject line (56 characters or less), and intro copy for white paper (100 words or less)

*We currently do not accept bit.ly links for advertising urls because of tracking and deliverability issues.

Submission:

E-mail materials to clientservices@tradepress.com. Be sure to indicate in the email the materials are for a White Paper Email and indicate your company name.

Product Express Email

No trade shows? No problem! Formerly known as the Trade Show Express, you can showcase your product to would-be trade show attendees with this rebranded and revamped email. Make a powerful impact to the targeted audience with your custom messaging.

Reporting

You will receive a report with email opens and clicks.

Circulation: 25,000

Mechanical Specifications

Materials needed:

  • Company Logo
  • Headline: 80 Character or less (spaces count as characters)
  • Product/company description: 300 words
  • Image (optional): max 300x250 pixels, 70K max file size
  • Email Address (optional) for scheduling booth meetings
  • URL
Upgrade Opportunities

A/B Split Subject Line Only
A/B Split Creative and Subject Line
Email personalization, including subject line and/or
email body copy personalization

Submission:

E-mail materials to clientservices@tradepress.com.

Be sure to indicate in the email the materials are for a Product Express and indicate your company name.

Top Product Email

Inclusion in our Top Product emails is a new and effective way to gain traction with railroad industry professionals on the hunt for new and useful products. But they're closing soon, so you can't wait any longer to have your company and product prominently featured!

And with a variety of themes, there's a Top Product email to fit your product or service.

  • Technology Products* - Close Date: 3/16
  • C&S Products - Close Date: 4/13
  • Innovative Products - Close Date: 4/27
  • Mechanical Products - Close Date: 5/11
  • MOW Products - Close Date: 5/25
  • New Products - Close Date: 6/8
Submission:

E-mail materials to clientservices@tradepress.com.

Be sure to indicate in the email the materials are for a Product Express and indicate your company name.