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Don't Go Dark
These are trying times. We're all taking measures to ensure the safety of our loved ones while trying to focus on what's next.
As a longtime leader of the rail industry, we offer one simple bit of advertising advice: Don't go dark.
Advertising is like the stock market. In down times, buy more.
Many studies have concluded that companies who maintain aggressive marketing programs during hard times outperform businesses that rely more on cost-cutting measures. Furthermore, these studies demonstrated that a strong marketing program enables a brand to solidify its customer base, take business away from less aggressive competitors and position itself for future growth.
In these unprecedented times, do whatever you need to do to ensure the health of yourself, your loved ones and your brand.
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