Why Print Belongs

in Your 2018 Budget


To learn how to put the power of print to work for you in 2018 contact:

Kirk Bastyr
Publisher & International Sales
502.500.3524
kirk.bastyr@tradepressmedia.com


Print Magazines
Drive Results!


80%

of Progressive Railroading magazine subscribers request a print copy every year1

79%

have an improved opinion of the product or service after seeing print ads2


84%

associate print ads with respective brands2

55%

take purchasing action after seeing an ad in Progressive Railroading magazine2


81%

become newly aware of a product or service after seeing the print ad2

17%

Purchase intent increases 17% when magazines are part of the media mix3



  1. BPA Worldwide Audit June 2017
  2. Baxter Research Center readership studies October 2016 – July 2017
  3. The Print Campaign Analysis: Millward Brown Digital September 2015