Advertising Policies & Guidelines

Inventory Reservation, Cancellation
& Mid-Program Cancellation Policy:

Inventory Reservation & Cancellation Policy:

Due to a high demand of inventory, if revision or cancellation is desired, customers are required to speak to their sales representative and accompany a written confirmation to acknowledge changes or cancellations made to the order. Customers must make these requests at least 30 days prior to the close date for print ad space, 30 days prior to launch date of digital ad programs, and 45 days prior to event date of Webcasts. If revision or cancellation is received after the said date, or it was not acknowledged and confirmed, a 25% fee will automatically be charged.

Mid-Program Cancellation

Depending on the program/package, once started* one of these scenarios will apply:

1. Pay in full but program will stop on the requested date.

2. Depending on the program/package, customers will be billed to cover any work already started and if applicable the amount due will reflect regular pricing not any discounted pricing.

For any question on a potential mid-program cancellation please contact your sales rep. for more information.

*Start includes any design/layout, setup, marketing or amplification that has already begun.

Print Advertisement:

The Publisher reserves the right to refuse any material deemed unsuitable for publication. The Publisher also reserved the right to place the word "advertisement" on all materials that resemble editorial content.

Publisher's Copy Protective Clause: Advertiser and advertising agency assume liability for all content of advertisements printed, and also assume responsibility for any claims arising therefrom made against the publisher. Publisher reserves the right to reject any advertising. The Publisher is not responsible for errors in key numbers or index of advertisers.

Short Rates and Rebates: Advertisers will be short rated if within the 12-month period they do not use the number of insertions upon which their billings have been based. Advertisers will be rebated if within the 12-month period they have used sufficient insertions to earn a lower frequency rate appearing on this card.

Publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher.

HTML5, Ad Tags and 3rd Party Ads

HTML5 ads must conform to specified ad specs. We do not use current IAB HTML5 file size guidelines as the resulting ad material was causing user problems and page abandonment.

If we see that the initial/polite load is large than our specs we have the right to refuse the materials.

3rd Party Ad Tracking

HTML5 ads must conform to specified ad specs. We do not use current IAB HTML5 file size guidelines as the resulting ad material was causing user problems and page abandonment.

If we see that the initial/polite load is large than our specs we have the right to refuse the materials.

Web Campaign Forecasting and Delivery

Our targeting is extremely precise based on user profile and behavior which causes very limited inventory.

Our website traffic fluctuates from month to month and we guarantee the purchased impressions based on our forecast will be delivered. When we enter multi-month campaigns, we do our best to spread advertiser messaging throughout the length of the program.

There are natural fluctuations in targeted traffic based on editorial posts and seasonal variances. Customers cannot divide traffic forecasts by months as campaign impressions will not be delivered evenly among total program months. Here is an example of how traffic might look on a monthly basis to show why this is the case.

Multiple creatives/changing creative

For programs that require different creatives to run at specified times during a campaign, send in all campaign creatives for the whole program on the initial material due date along with a schedule on what creative to run when.

For example, if you have a 1 month program and want two different creatives to run during that time, each for a two week period, send all materials in to be setup in advance of the campaign start date.

Any program that runs longer than a month can, on a monthly basis, send in new creative and request changes to their program creative. Mid-program creative updates should be sent in a week before the start of the new month and can include a schedule on what creative to run when, if needed.

*For limitations on the number of creative changes allowed for your campaign please contact your client services specialist.

Billing and Invoicing

All our digital campaigns are flat rate programs and the invoicing will reflect this. We cannot sell or bill by monthly impressions delivered.

We provide program CPM only as a tool to benchmark pricing for our customers. Trade Press invoices in the month of activity.

All bought and invoiced website impressions are based on Trade Press' DoubleClick for Publishers (Google's DFP) ad server reporting.

Payment Terms: Net 30

Email Deployment Set Up

Customers sending in new creative or needing lots of changes will be billed $500 if we have already done initial email setup. If we have not yet done email deployment setup new creative can be sent in without charge.

Custom Email

Trade Press can help you assemble your html for your email blast. We must have a signed project insertion order before any creative time gets under way. We only develop creative for a scheduled campaign running in one of our digital products.

Minimum project cost for developing creative with an email blast is $2,500.

There is a 72 hour turn-around time per step for clients using the Trade Press design services as part of their program. There are up to 2 minor revisions free of charge, there is a $100 fee for changes thereafter.

If changing creative after design has started there is a $500 new setup charge for each time this happens. Examples of this include sending in all new text or dramatically changing the original layout.

Customers will review, proof and sign off on all HTML created by the Trade Press design services team. Once clients sign off on the creative, anything deemed as an "error" in the creative itself is a responsibility of the client and are not eligible for discount or make good from Trade Press Media Group.

If the client cancels the project after the designer has begun work, we are entitled to a "kill fee" of $500.

Trade Press does not assign to the client any right title or interest in the creative or email code for use outside of Trade Press projects.

Clients Should:

Client must send in all materials for use in the email and must have usage rights for all elements.
Deliver a copy of a previous e-mail or a "mock-up" so our designers know how to put the html together.
Send logos in .eps format
Send additional images in jpeg, gif or png format
Send content (text and messaging to be included)
Up to 6 URLs to all the links the client wants active
Customer's physical mailing address needs to be included on all e-mail blasts

Template Options:

Option 1

Option 2

Option 3

Digital Display/Banner Ad

Trade Press can help you assemble your content marketing ad or display ad.

We must have a signed project insertion order before any creative time gets under way.

We only develop creative for a scheduled campaign running in one of our digital products.

Customers will review, proof and sign off on all ads created by the Trade Press design services team. Once clients sign off on the creative, anything deemed as an "error" in the creative itself is a responsibility of the client and are not eligible for discount or make good from Trade Press Media Group.

If the client cancels the project after the designer has begun work, we are entitled to a "kill fee" of $500.

Trade Press does not assign to the client any right title or interest in the creative or email code for use outside of Trade Press projects.

Clients Should:

Client must send in all materials for use in the ad.
Deliver a copy of a previous ad or a "mock-up" so our designers know how to put the ad together.
Send logos in .eps format
Send additional images in jpeg, gif or png format
Send content (text and messaging to be included)

Digital Ad Notes

Animated GIFs
Outlook 2007 & 2010 only displays the first frame of an animated gif. Please be sure the first frame of your ad is designed with that in mind.

bit.ly Links
We currently do not accept bit.ly links for advertising urls because of tracking and deliverability issues.

JavaScript
JavaScript should not be used for email ads, including ads hosted as 3rd party.

3rd Party Tracking
If you are using 3rd party tracking tags, please send standard tags. Script-based tags (JavaScript, iframe, etc) are not accepted for email placements.

Our Policy Regarding Email Addresses

We maintain a database of contact information, including email addresses, for use in educating about and delivering valuable and timely content to professionals in this industry.

In respect to email addresses, this information has been voluntarily provided to our organization to facilitate and fulfill our various media products.

When an email address is provided to Trade Press Media Group, Inc., it is given for the sole purpose of learning about and delivery of the products or services we offer. It is understood that the provided email address will not be shared with third parties unless given explicit consent from the individual. To do so, would violate the implicit registration agreement with our customers and would violate our Privacy Policy and the trust that industry professionals have in our media company.

Prohibited Content

Progressive Railroading operates at the highest quality. For this reason, our partners must adhere and comply at all times to these guidelines.

We do not accept partners that display any content, products or services listed below.

The below listed topics are not exhaustive and we reserve the right to reject or remove a partner at our sole discretion.

We reserve the right to detail, modify or update this policy at any time.

1. Prohibited Content

Harassment or hate speech
Content that insults, defames or threatens an individual or groups of individuals, and/or based upon race, sex, national origin, religious affiliation, age or sexual orientation.
Nudity/sex
Any image, graphic or content that is obscene, includes nudity, sexually suggestive text, images or situations or otherwise uses inappropriate or provocative language.
Shocking/Offensive values
Content, language or images which are violent, disrespectful, vulgar or offensive.
Illegal activity or legally questionable activity
Illegal products and services, products or services of questionable legality or that facilitate illegal activity.
Intellectual property infringement
Infringement of any third party intellectual property rights (misappropriation of a trademark/logo, distribution of copyrighted material without the express authorization of the owner, or counterfeit goods)
Misleading content
Any fraudulent or deceptive claims. Claims must be substantiated, clear, and accurate.
Adult content
Content which is sexual or pornographic in nature including nudity, sex toys, videos and/or images of people in sexually suggestive or provocative positions.
Business opportunities
Ponzi schemes, Pyramid schemes, Get-rich-quick schemes, free money offers or other similar money-making opportunities which are legally questionable.
Firearms and weapons
Ammunition, firearms, paintball guns, guns, air guns, explosives, bombs, knives or weapons of any kind and fireworks.
Online pharmacies
Online pharmacies selling medicines either with or without prescription and informative websites related to medicines except if they are certified as per local applicable regulation and expressly approved by us.
Medications and healthcare products
Prescription drugs, recreational drugs, erectile or sexual enhancers, paternity tests, controlled substances such as steroids, anabolic or hormones and any product that claims to have a similar effect to illegal substances, and weight loss drugs that make unrealistic claims.
Dating
Promoting casual sex or discreet encounters. This does not include regular dating websites that promote for love and commitment.
Political content
Political organizations, candidates, political initiatives or events.
Religious content
Religion or philosophical belief, any ritual of a specific religion, religious agendas or events.
Minor
Any website that specifically targets minors under 13 years old.
Tobacco and drugs
Cigarettes, electronic cigarettes, cigars, cigarillos, tobacco pipes, rolling papers, smokeless tobacco.
Unsecure content
Adware, spyware, P2P application, malware, spyware, viruses, worms, Trojan horses or other harmful computer code that interferes with or disrupts the integrity or performance of our service.

2. Privacy

We prohibit any content that targets the following characteristics of persons:

Skin color or ethnic origin
Religion or personal belief
Sexual orientation or practices
Sex
Medical / health condition
Financial status
Membership or political orientation
Police record
Age (age range is acceptable)

You are responsible for ensuring that your content, products or services comply with the applicable laws and regulations.