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Car & Locomotive Buyers' Guide & Yearbook

A normal magazine's shelf life is roughly three months. The Car & Locomotive Buyers' Guide & Yearbook has a shelf life of 12 months, as subscribers reference it until they receive next year's copy. It's the industry's most comprehensive products and services buyers' guide.

The digital Yearbook provides even more exposure, with your company being found the moment users search for products online. ProgressiveRailroading.com/railproducts quickly gets users to the product categories they're interested in, and puts print advertiser listings at the top of the list.

Influence Key Buyers in North America

• Circulated throughout mechanical departments. Issues are sent to the chief mechanical officer down to the car foreman and diesel foreman.
• Ads are seen by key decision-makers of railroads throughout the U.S. and Canada.
• Coverage among car and locomotive builders, private-car owners, utility and energy companies.
• 5,000 total circulation.

Many print & digital upgrades available:

Contextual Ad Placement

A print ad with your brand and message is placed near the product area where your listings appear to help ensure users interested in those products think of you at the right time.

Enhanced Product Listings with Photos

Non-advertisers receive up to three free listings. Advertisers, however, can command attention by enhancing their product listings. Advertiser listings are highlighted in color and can be further enhanced with photos and descriptions. Only advertisers are allowed photos and descriptions with their product listings.

Your Company Logo

Only advertisers get their company logo on the Product Index pages. Your logo also appears in the Manufacturer Index, above your company's highlighted information, to draw additional attention to your presence in the market.

Listings in Additional Product Categories

Only advertisers are eligible to be listed in more than three product categories. The number of additional listings are based on the size of their ad. Here is what you can qualify for:

• Ad size of 1/2 page and larger: Select an unlimited number of product categories, and run a product photo and description (up to 100 words) with each.
• Ad size of less than 1/2 page: Select up to 10 product categories, and run a product photo and description (up to 100 words) with each.

Request Rates

Car & Locomotive Yearbook Virtual Issue Sponsorship

The Virtual Edition of the Car & Locomotive Yearbook is a fully interactive copy of the printed yearbook.

The virtual issue of the C&LYB is emailed to our full database one‐time per quarter, with a single sponsorship available for each email (each quarter). Sponsorship includes:

• Logo and full-page ad in the email
• Full‐page ad placed adjacent to the C&LYB cover on desktop and tablet devices
• Exclusive top‐of‐page banner, visible on every page on desktop and tablet devices
• A ''Brought to you by'' designation on the website posting (visible for the whole quarter
  NOTE: Virtual edition ads do not appear on mobile phones.
• Quarterly email send: 45,000 recipients
• Unparalleled Reporting Includes:
• Sends (for the email promotion that quarter, 45,000)
• Opens
• Website promotion impressions
• Ad Clicks
Specs
• Logo: 200 x 150 pixels, 40kb, 72 dpi, RGB
• Full-page ad: 500 x 600 pixels
• Banner: 900 x 60 pixels

Accepted formats for banner and full page ad: GIF, JPEG, PNG

URL: Advertiser to provide URL. All advertiser links direct to the same destination.

NOTE: Virtual edition ads do not appear on mobile phones

Mechanical Specs

Mechanical Notes:

Publication trim size: 7.875x10.75
Bleed Page: 8.125 x 11
Trims to 7.875 x 10.75
Live Area: 7x10
Note: Pertinent matter on bleed advertisement must be kept at least 0.5 inch from image edge. Bleed trim is 0.125 inch.

2 Page Spread Bleed

Bleed 16 x 11 Trim 15.75 x 10.75
Live matter must be kept 0.5 inch away from untrimmed edge and allow 0.25 inch clearance for gutter.
Trim variance is 1/8 inch

Line screen: 133
Output Resolution: 2540
Max Ink Density: 300%
4-color rotation (wet) is black, cyan, magenta, yellow
Printing: Web-offset
Binding: All issues saddle stitched. Yearbooks are perfect bound

1/2 Page Horizontal Spread

Bleed 16 x 5.5 Trim 15.75 x 5.25
Live matter must be kept 0.5 inch away from untrimmed edge and allow 0.25 inch clearance for gutter.

Mechanical Requirements for Inserts:

Contact production manager for insert specifications (size, stock, binding, shipping). Sample of insert must be submitted to publisher for mechanical clearance and pricing.

Mailing & Shipping Instructions

Send all contracts, insertion orders and electronic ad materials to:
Production Manager
Progressive Railroading
2100 West Florist Avenue
Milwaukee, WI 53209

Sending Your Ad:

Upload files to www.tradepress.com/uploads.

For Questions:

Matthew Angel, Client Services Manager
414.228.7701 x561
Matthew.Angel@tradepress.com

Guidelines for Submitting Electronic Ads

Preferred File Types

• 4-color (CMYK) Ads: PDF/X-1a:2001 or TIFF (TIF)
• 2-color (maximum of 3 process colors) Ads: EPS or DCS2 (Photoshop eps)
• Black & White (Process Black / Grayscale) Ads: EPS or TIFF (TIF)

(NOTE: We are unable to process Microsoft Publisher files)

Because your best presentation is important to us, we have written this 10 STEP GUIDE to help you obtain maximum quality prior to us submitting your ad to the printer.

1. All fonts must be embedded, converted to outline or rasterized. See nonsupported fonts
2. Photos and artwork should be at least 300 dpi. Lineart (ie: logos) should be 1200 dpi bitmap or a Vector image. We cannot submit any photos or artwork, to the printer, with less than 266 dpi.
3. All color must be process color (CMYK). All b/w – grayscale must be process black (K). All RGB, Spot and Pantone colors will be converted to process and will not appear in print as it did on-screen.
4. All black type must be black only, not Rich Black or Registration.
5. All color photos must be converted to CMYK, with total ink limit of 300%. Click here for the quickest way to alter ink density levels.
6. All black and white photos must be converted to grayscale with a 20-25% dot gain.
7. Documents should be set up to the correct final ad size. (no printer marks)
8. Any bleeds need to be set at 0.125" on all sides – no printer's marks or slugs.
9. Transparencies must be flattened. Layer/effects, Flattener Presets must be set to "high resolution."
10. It is recommended to use the Adobe PDF preset: PDF/X-1a:2001 when creating your PDF file. This setting is an industry standard for printing (please deselect all printer mark defaults and, if applicable, include the bleed here).

File Naming

Please consider these suggestions when naming your file:

1. Advertiser name, publication and issue.
2. Refrain from using special characters. Indicate revised submissions by including "v2", "r1", etc., in file name.

Color Typography

For optimum reproduction and clear and sharp copy, use sans serif fonts such as Arial, Calibri, Helvetica, Myriad or similar for small type. Reverse type reproduces best with large bold sans serif fonts. The same is true for color type. Thin serif fonts are difficult to read in color or reverse type. It is recommended that four color type and/or small four color reverse knock-outs be avoided. Black type that uses four color blends should never be used (Registration not allowed).

Proofs

Black & white lasers are acceptable for grayscale ads.

Trade Press Media Group, Inc. pre-flights all files to the best of our ability. If we spot potential problems we will attempt to correct them. Due to the complexities of files and varied design techniques, we cannot be responsible for catching all trapping issues, typos or postscript errors.